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Saturday, March 15 • 10:30am - 12:00pm
Social Media and Online Community: Learn the Keys to Event Fundraising Success

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Come discuss leveraging social media and online community tools to improve fundraising efforts before, during and after an event. We will discuss strategies for promoting your event, acquiring new participants, and improving the performance of your existing participants in a measurable way. We will share case studies including how The American Cancer Society's Relay For Life (the world's largest fundraising event series) uses their online tool Relay Nation to successfully connect event participants, team captains, event leaders, and volunteers in a way that increases their fundraising performance.

Attendees will walk away with: 1) Strategies for leveraging events for fundraising and practical examples of those strategies; 2) Strategic planning checklists for event planning; 3) Tactics for connecting with event participants, building loyalty, and promoting the sharing of best practices.
 
Speakers
avatar for Ann Olivo

Ann Olivo

Programming Manager, Tendenci
Ann Marie Olivo is programming manager of Tendenci (formerly Schipul) an Open Source software platform for NonProfits, Membership Associations, and Arts Organizations.    Ann has a PhD in linguistics from Rice University. She has been a lecturer and field researcher in higher... Read More →
avatar for Michael Wilson

Michael Wilson

CEO, Small World Labs
Hi, I'm the founder and CEO of Small World Labs. Small World Labs Community is an online community platform that provides nonprofits with tools to engage and collaborate with their supporters in new ways. Small World Labs Community powers the fundraising community for American... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Madison A
  Strategy, Breakout

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